Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!
Increase the number of visitors on your web page or social media page of your business Social networks allows individuals to “share” interesting publications and articles of companies and brands to their friends and thus they conveys the message “word of mouth”, because once the information has been published, it is expanding almost independently. Social Media Marketing is a collection of methods and operations for generating commercial publicity through social media websites and online communities. Social Media Advertising is planning and executing advertising campaigns on those platforms.
Social networks are an essential part of communication between companies and their customers, but also they are ideal space for the implementation of PR and marketing activities. On the social networks the product becomes a person, and what kind of message this product would send depends on the overall development strategy on social media.
If you are not present on the web, it is pretty hardly that anyone will know that your company exists, even if your products are among the best. A quality website is the identity card of your company, and it should above all be functional, easily accessible and attractive.
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